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Course Description

Content marketing is soft marketing in which a brand shows the target audience its personality — who the brand is, what the brand values, and why the brand differs from its competitors. Like most marketing efforts, social media content marketing should be aligned with the brand and based on specific business goals and marketing objectives. To design content for marketing strategy, marketers must first define and clarify a clear, consistent, and authentic brand voice. In this lesson, you will explore the various types of content marketing and how these can help brands connect with their target market and achieve specific goals. You will also analyze the effect of a clear brand voice and examine how to perform a brand voice workshop, an exercise that helps marketers articulate a company's brand voice.

Benefits to the Learner

  • Define what content marketing is and identify its various forms
  • Conduct a brand audit to create a clear brand voice for social media
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Type
self-paced (non-instructor led)
Dates
Apr 27, 2021 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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