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Course Description

In this lesson, you will differentiate among paid, owned, and earned media, and delve into the development of a social media marketing strategy. You will then examine the alignment of social media marketing activities with specific marketing objectives. As part of your studies, you will examine a consumer purchasing funnel specific to social media and unique to this lesson. This tool helps marketers map social marketing activities to specific points in a consumer's purchase journey. Using these concepts, you will analyze a product or service of your choice and the market, then see how you can recommend a social media content strategy that aligns marketing activities with SMART goals.

Benefits to the Learner

  • Investigate the paid, owned, and earned media (POEM) framework and explore the important role each element plays in delivering on marketing objectives
  • Use the social media marketing funnel to identify and refine marketing goals and objectives
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Type
self-paced (non-instructor led)
Dates
Apr 27, 2021 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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