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Course Description

Successful marketing automation is driven by data. Building a test-driven culture is therefore critical to the success of marketing automation and AI since it allows your team to gather data and test hypotheses so they can determine the best decisions to make in a fast and data-driven way. Performance marketing is all about driving short-term and measurable gains (hence the performance), testing and analyzing, and iterating at a rapid rate. In this lesson, you will explore the most critical elements of performance marketing: the Hypothesize-Analyze-Insights loop and what data scientists require from you in order to provide the actionable data you need. You will use this goal to identify a business question around which to center your marketing efforts and create suitable hypotheses. Lastly, you will design a performance marketing strategy of your own.

Benefits to the Learner

  • Explore the most critical elements of performance marketing
  • Identify a business question around which to center your marketing efforts and create suitable hypotheses
  • Design a performance marketing strategy
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Type
self-paced (non-instructor led)
Dates
Apr 27, 2021 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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