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Course Description

Once you have established a relationship with your chosen PR firm and your collaborative work is progressing, how do you know whether the firm is actually performing well for your organization? In this lesson, you will examine the different ways that success is measured through key metrics commonly used in the industry, and you will identify key metrics that matter to you. You will also consider ways to measure the results you're getting from the agency: Have they achieved the objectives that were set?

Benefits to the Learner

  • Examine key metrics commonly used in the PR industry
  • Identify different types of key metrics
  • Consider which metrics you will use to measure your PR firm's results
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Type
self-paced (non-instructor led)
Dates
Apr 27, 2021 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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