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Course Description

Public relations is an important element of every organization — PR improves your brand's credibility and drives sales! But it's not always clear whether you should rely on the talent and resources of your own staff for PR or whether you should hire an external PR agency. How can you tell if you're ready to work with a PR firm? If you are, how do you gather information and choose the best option? In this lesson, you will explore the key questions that will help you determine whether your organization is ready to engage an external PR firm. You will also examine the critical elements of successful PR requests for proposals (RFPs) and acquire a template you can use to create your own RFPs. Finally, you will identify the criteria that matter most when selecting the best PR agency for your firm.

Benefits to the Learner

  • Determine when to hire an external PR firm
  • Explore best practices for finding and selecting a PR agency for your organization
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Type
self-paced (non-instructor led)
Dates
Apr 27, 2021 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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