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Course Description

In this lesson, you will examine the components of two critical parts of any strategic PR plan: your measurement and your budget. You will examine the additional budget line items that are often overlooked, and you will access a helpful PR strategy template that will guide your efforts on the job.

Benefits to the Learner

  • Examine best practices for developing a budget as part of a PR plan
  • Examine recommended best practices for measuring outcomes
  • Identify common budgeting errors
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Type
self-paced (non-instructor led)
Dates
Apr 27, 2021 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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