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Course Description

How do you know whether the objectives you’ve set for your PR plan are sufficient to achieve the needs of your business? What makes an effective PR message? In this lesson, you will examine relevant questions of setting your objectives and crafting your messages. You will access an output-based and outcome-based worksheet that will help you formulate meaningful objectives. You will examine how to create targeted key messages, and you will use a helpful message map template to guide your efforts.

Benefits to the Learner

  • Define output-based and outcome-based objectives
  • Practice creating targeted messages
  • Use a message map template to craft key messages
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Type
self-paced (non-instructor led)
Dates
Apr 27, 2021 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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