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Course Description

For your organization to be successful, you need to plan out where it's headed in terms of business goals and how PR is going to help you get there. It's important to examine PR from a strategic perspective and lay the groundwork for a strong communication plan that will achieve the long-term objectives of your organization. The first step in creating your strategic PR plan is to assess where your company stands and what potential it has. You must clearly define your target audience as well. In this lesson, you'll begin a situational analysis of your organization by considering its strengths, weaknesses, opportunities, and threats. You will also identify and analyze your target audience. Taking these first steps toward creating a strategic PR plan will help you prepare for future work on the other key aspects of your plan: objectives, messages, tactics, timelines, measurement, and budget.

Benefits to the Learner

  • Examine two key elements of a strategic PR plan: analysis and audience
  • Define your target audience
  • Apply a standard analysis framework to your organization's current state
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Type
self-paced (non-instructor led)
Dates
Apr 27, 2021 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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