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Course Description

In this lesson, you will develop a strategy to start, grow, and defend a digital platform of your own. You will first identify the different sides of the market for your platform and how they are interrelated. You will then determine ways to balance the needs and resources of each side of the platform. With this critical insight, you will strategize ways to optimize profitability and long-term success as you keep all sides happy and engaged with your platform. In addition, you will address an important barrier to digital platform success: establishing and maintaining trust with your users.

Benefits to the Learner

  • Perform a Multi-Sided Market Diagnosis to help you define the different sides of your market
  • Analyze the four key areas where your platform can create value for your individual end-users, as well as for your complementors
  • Strategize your multi-sided approach to managing feedback from your users while keeping an eye on profitability
  • Identify concrete steps to help build trust in your platform
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Type
self-paced (non-instructor led)
Dates
Mar 30, 2021 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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