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Course Description

While companies have limitless choice regarding what to produce, how to produce it, and to whom to sell it, they really only have three options for organizational strategy: Be the best at something that many people want, sell a lot of something to a lot of people for low cost, or focus on a narrow customer group. All other decisions a company makes are in service to one of these three generic strategies.

Benefits to the Learner

  • Define generic business strategies and position firms in their competitive environments
  • Examine the characteristics of companies that pursue each type of business strategy
  • Evaluate the pros and cons of the three generic business strategies
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Type
self-paced (non-instructor led)
Dates
Mar 30, 2021 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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