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Course Description

The global penetration of smartphones has grown steadily, and many homes are now wired with smart devices that make our lives easier. But what happens with the data collected via these smart devices? In this lesson, you will explore how spatial-temporal and Internet of Things (IoT) data are used by firms to to target consumers. You will also examine privacy issues created by these new types of data and discover tactics for masking your customers' identities while protecting the data's business value.

Benefits to the Learner

  • Explore how location-based apps collect data and assess the privacy challenges and benefits of that data
  • Examine how geotargeting and geolocation apps work
  • Examine how smart meters and point-of-sale systems collect and use customer data
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Type
self-paced (non-instructor led)
Dates
Feb 23, 2021 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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