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Course Description

In this lesson, you will investigate data protection for two marketing use cases: CRM and digital advertising. You will practice choosing data protection methods that ensure a level of data protection for customer-level data while maximizing the business value of that data.

Benefits to the Learner

  • Examine customer-level data in CRM applications
  • Identify the impact of various data protection strategies on predicting customer churn levels
  • Consider data protection in the digital advertising use case
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Type
self-paced (non-instructor led)
Dates
Feb 23, 2021 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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