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Course Description

Interacting with the media requires careful planning, preparation, and practice. In this lesson, you will explore key tactics for engaging with reporters and pitching your product or brand story to them. You will determine how to establish an effective sound bite within your media interview to ensure your core message resonates with your audience. You will also discover methods for integrating key messages in your media communications.

Benefits to the Learner

  • Explore guidelines for creating key messages and sound bites
  • Practice delivering core messages that are relevant and important to your audience
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Type
self-paced (non-instructor led)
Dates
Feb 23, 2021 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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