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Course Description

Although you may consider social media to be the powerhouse of today's public relations strategies, traditional media relations remain a critical part of any PR strategy. The role of the media in your PR strategy includes building trust in your brand, reaching a broader audience, and allowing you to sustainably maintain your PR strategy. This lesson will give you the tools to help you consider the goals of the media and what it means to establish a "win-win" relationship with them. You will explore ways to collaborate with the media to help them achieve their goals while you consider how best to leverage media interviews for your own positive business outcomes.

Benefits to the Learner

  • Determine how a relationship with the media will enhance your PR strategy
  • Make a plan for cultivating a win-win relationship with the media
  • Examine common mistakes to avoid when interacting with the media
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Type
self-paced (non-instructor led)
Dates
Feb 23, 2021 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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