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Course Description

Altering data is necessary, even for customers who aren't particularly worried about their information being misused. In this lesson, you will discover alternative, high-level protection approaches on the dimensions of privacy and accuracy. Using data from a case study of a customer acquisition campaign for the fictional company Mango Mango, Inc., you will look at customer targeting and accuracy metrics and discover how valuable data can be. Additionally, you will measure profitability loss from defensive data protection approaches. As you dissect the data of potential customers, you will reflect on how revenue was lost, which variables are the most critical for success, and what things would look like if those variables weren't available. You will also rank variables in terms of business value and consumer privacy.

Benefits to the Learner

  • Measure customer churn
  • Explore a model to predict the success of a customer acquisition campaign
  • Calculate accuracy metrics
  • Measure profitability loss from data protection measures
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Type
self-paced (non-instructor led)
Dates
Jan 25, 2021 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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