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Course Description

In this lesson, you will explore why you need to think about the audience, purpose, and context of your message — what's known as the Big Three — and how this information can help you craft a message strategy. You will acquire tools for analyzing the Big Three and consider how conducting a Big Three analysis allows you to plan for an unscripted message. Finally, you will build your own strategy toward delivering an impactful message.

Benefits to the Learner

  • Explore why you need to think about the audience, purpose, and context of your message
  • Determine how information about the audience, purpose, and context can help you craft a message strategy
  • Acquire tools for analyzing the audience, purpose, and context to plan for an unscripted message
  • Build your own strategy toward delivering an impactful message

Applies Towards the Following Certificates

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Type
self-paced (non-instructor led)
Dates
Jan 25, 2021 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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