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Course Description

We are often loyal — or at least sympathetic — to various brands that we purchase. These brands may not stay consistent over time, but numerous factors go into whether we have positive feelings about new or existing products: our experiences with the product's reliability, our experiences with customer service representatives of that brand, the frequency with which we receive coupons or promotions, or even the status we perceive when using something from a certain brand. Regardless, if we're more likely to purchase something after having positive experiences, we are worth more to a company than a new customer. And if you are running your own business or engaging in marketing efforts, these loyal customers need to be approached differently than new customers. In this lesson, you will examine several strategies for acquiring customers, and you will explore several reasons that retaining existing customers makes more business sense than constantly attracting new customers.

Benefits to the Learner

  • Examine strategies for acquiring customers
  • Compare retaining existing customers with attracting new customers
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Type
self-paced (non-instructor led)
Dates
Dec 21, 2020 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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