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Course Description

Any attempt to grow a business needs to specify a target demographic for who is going to actually buy the product or use the service. If your audience is too large, you aren't reaching anyone in particular. Instead, deeply understanding smaller, targeted groups of customers is far more effective. The first step in making this strategy work is to understand how to break down large groups into smaller groups, then identify the most profitable smaller groups. In this lesson, you will define key terms around marketing, including what marketing is and how it can influence strategic decisions that support products and services. Additionally, you will explore segmenting large groups of customers into smaller groups and examine several strategies that can be used to target those smaller groups. Finally, you will examine the importance of initial promotion decisions in attempting to target a customer segment and get them thinking positively about your brand. 

Benefits to the Learner

  • Identify target markets and customer segments
  • Describe the importance of an effective positioning plan
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Type
self-paced (non-instructor led)
Dates
Dec 21, 2020 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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