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Course Description

In order to provide excellent customer service, it is crucial to identify customers and their needs. In this lesson, you will define market segmentation, create customer profiles, and identify touchpoints in a customers’ service journey. In addition, you will evaluate the role of satisfiers in relation to customer expectations.

Benefits to the Learner

  • Define the four types of market segmentation
  • Identify the touchpoints and characteristics of customers’ service journey
  • Examine key satisfiers of customer expectations
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Type
self-paced (non-instructor led)
Dates
Nov 23, 2020 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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