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Course Description

Innovation is a leading factor in gaining a competitive advantage for companies around the world, particularly for hospitality organizations as they compete with increased globalization and continuous market and technological change. In this course, you will discover best practices for guiding an organization through the strategic innovation process in order to reinvigorate and renew itself, its markets, or its industries. You will identify several different innovation processes and explore how they can be applied in established companies. You will also examine innovation from the unique perspective of the hospitality industry and delve into real-world case studies featuring global companies that made major changes to product offerings and business model innovations. By the end of this course, you’ll have acquired valuable foundational knowledge and practical applied strategies that will allow you to create new innovation opportunities within your organization.

PROGRAM SCHEDULE

Session 1:

  • What Makes Service-Based Innovation Unique
  • Wednesday, March 6, 2024: 10am - 1pm (ET)

Session 2:

  • The Workforce as a Key Element
  • Wednesday, March 13, 2024: 10am - 1pm (ET)

Session 3:

  • Value Proposition Design
  • Wednesday, March 20, 2024: 10am - 1pm (ET)

Session 4:

  • Business Model Innovation
  • Wednesday, March 27, 2024: 10am - 1pm (ET)

Faculty Author

Neil Tarallo

Benefits to the Learner

  • Identify a proprietary process for sustainable innovation
  • Examine the key role that human resources plays in innovation
  • Discover a managed, repeatable process for creating new opportunities
  • Utilize new tools to help you innovate

Target Audience

  • General managers overseeing full-service hotels
  • Senior hospitality professionals such as managing directors, assistant general managers, executive assistant managers, and operations directors
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Cornell School of Hotel Administration
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