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Course Description

Initial analysis of the data often reveals only how a brand is performing at a specific moment in time; e.g., the brand sales volume or its share of the category. The data, however, can also offer a more complete picture of how the brand will likely perform in the future. In this lesson, you will examine how to review data to identify trends that reveal implications for the brand and opportunities to grow the brand. You will practice seeking answers that provide insights into the brand performance that go deeper than high-level questions like, "How are sales?" You will also discuss the importance of exploring further to answer crucial questions, even ones that have not yet been asked.

Benefits to the Learner

  • Identify trends and implications for the brand
  • Recommend actions for long-term brand success
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Type
self-paced (non-instructor led)
Dates
Sep 22, 2020 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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