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Course Description

Monitoring and analyzing data is a critical part of managing a brand. It is how brand management is able to understand brand performance, grasp the competition and the market, and track brand progress against its goals. In this lesson, you will explore how to obtain data and analyze it to evaluate your brand's performance, as well as the performance of your competitors along with market and category conditions.

Benefits to the Learner

  • Identify different types of data sources and the information they provide
  • Analyze data to determine trends and issues
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Type
self-paced (non-instructor led)
Dates
Sep 22, 2020 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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