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Course Description

Understanding the brand attributes your target market considers most important when making a purchasing decision gives you something specific to compare against other brands. This is the first step in determining a positioning strategy for your brand. In this lesson, you will explore ways to identify and prioritize brand attributes. You will also examine the use of positioning maps to identify areas of opportunity for a brand.

Benefits to the Learner

  • Examine how to identify and prioritize brand attributes
  • Explore how to create and use positioning maps to identify areas of opportunity for a brand
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Type
self-paced (non-instructor led)
Dates
May 05, 2020 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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