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Course Description

In this lesson, you'll explore why a consumer decides to embrace a new product through the six key factors that influence adoption. You'll also examine the innovation continuum, which helps explain how much perceived risk your products have for consumers. By analyzing these factors and how much change your products require, you will have a firm understanding of how to market your product most effectively.

Benefits to the Learner

  • Analyze the six key factors a consumer uses when deciding to embrace a new product
  • Determine where products fall on the innovation continuum and how that affects your marketing strategies
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