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Course Description

Marketers have ethical obligations to consumers and society as a whole. You'll discover a strategy to help determine whether the consumer or the marketer should take more responsibility for a transaction. You’ll observe how your actions as a marketer can have ethical implications on society and, using this experience, evaluate your organization. You’ll then have the tools to make a plan for addressing issues that may surface in your evaluation.

Benefits to the Learner

  • Recognize the continuum of marketing ethics
  • Reflect on the ethical questions around the use of marketing data
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Type
self-paced (non-instructor led)
Dates
Mar 25, 2020 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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