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Course Description

The launch of a new product or the release of a major enhancement is a big event. Careful planning will help ensure that the work you put into the product or release will receive the customer attention it deserves, bring the expected return on investment, and give your product a major boost. In this lesson, you will explore the typical lifecycle of a product following its development—the creation of a launch team, the development of a launch strategy, the scheduling of appropriate testing, and the creation of documentation and other launch assets. You will examine critical elements in pre-launch planning, including collaborating with key stakeholders, defining key performance indicators, developing a go-to-market plan, and crafting marketing messages.

Benefits to the Learner

  • Explore how to create a launch team
  • Identify critical elements in pre-launch planning
  • Develop a go-to-market (GTM) plan
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