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Course Description

To build and protect a brand, we must first know the market and the brand's place in it. Brand strategy is matching market opportunities and challenges to the brand's organizational capabilities and resources. The goal is to maximize brand performance and position it for long-term success. The bottom line? To develop a brand strategy, you start by analyzing the market. In this lesson, you’ll explore how to apply Porter’s Five Forces model to identify the threats and opportunities the market creates for your brand.

Benefits to the Learner

  • Use Porter’s Five Forces Model to analyze the market
  • Use market analysis to identify opportunities to strengthen a brand’s position
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Type
self-paced (non-instructor led)
Dates
Dec 16, 2019 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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