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Course Description

In determining optimal pricing, psychology is as important as economics. This lesson examines the behavioral or psychological factors that affect the willingness to pay in customers. Discover how these factors can greatly influence how target customers may transition from willingness to pay to actual payment.

Benefits to the Learner

  • Explore the behavioral or psychological factors that affect a customer's willingness to pay
  • Discover how to take behavioral factors into account when calculating a product's optimal price
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Type
self-paced (non-instructor led)
Dates
Dec 16, 2019 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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