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Course Description

Motivating consumers to action is what messaging is all about. Reaching consumers requires creating messages that reinforce the brand meaning, engage the target market, and lead the consumer to take positive actions for the brand. In this lesson, you will practice the critical skill of defining messaging expectations. You will review and craft portions of a Communication Brief and identify specific criteria for your brand's creative communications.

Benefits to the Learner

  • Explore Communication Brief elements that inspire breakthrough thinking
  • Establish criteria to ensure creative content delivers on brand strategy
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Type
self-paced (non-instructor led)
Dates
Oct 21, 2019 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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