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Course Description

In today's environment, our messages must cut through the clutter of everyday life and concerns, as well as consumer distractions, to reach those interested in our brands. In this lesson, you will consider what it is to truly know your target market. You will learn how knowing your target market includes gaining a clear understanding of the market demographics and psychographics, and how the market engages with media.

Benefits to the Learner

  • Define your target market and develop a comprehensive target market profile
  • Determine consumer insights that will affect the market's purchase-related behaviors
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Type
self-paced (non-instructor led)
Dates
Oct 21, 2019 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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