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Course Description

Advanced marketing research has a critical business goal: to yield data that will help you make better-informed marketing decisions about products, prices, and promotions. What products and promotions will your target customers respond to? How do you know whether the market will support a price increase? In this lesson, you will examine the critical information gathered through conjoint data and analyze the findings.

Benefits to the Learner

  • Examine how conjoint analysis is used to measure consumer preferences.
  • Analyze consumer data to arrive at a numerical measure of the customer's preference for each attribute and level of attribute.
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Type
self-paced (non-instructor led)
Dates
Mar 05, 2019 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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