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Course Description

The key to persuasion is knowing your audience, their perspective and needs, and how your solution will benefit them. Through this course, you will understand that the bulk of the persuasion process is spent learning about your audience. Once this is achieved, you use what you’ve discovered to persuade them toward your way of thinking. While this goes against a natural tendency to think of persuasion as being about you — your cause, your beliefs, your mission — true persuasion requires you to take your needs out of the equation. By focusing on your audience’s needs, you will more solidly persuade them and, ultimately, everyone will benefit.

Faculty Author

Angela Noble-Grange

Benefits to the Learner

  • Analyze your audience’s perspective and needs
  • Use the three tools of persuasion
  • Apply Monroe’s Motivated Sequence to structure a persuasive presentation

Target Audience

  • Individual contributors
  • Managers
  • Executives
  • Communications professionals
  • Entrepreneurs

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in
Type
2 week
Dates
Jun 19, 2024 to Jul 02, 2024
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00
Section Notes

IMPORTANT COURSE INFORMATION

This course includes a year of free access to Symposium! These events feature various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing leadership topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

Type
2 week
Dates
Aug 14, 2024 to Aug 27, 2024
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00
Section Notes

IMPORTANT COURSE INFORMATION

This course includes a year of free access to Symposium! These events feature various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing leadership topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

Type
2 week
Dates
Oct 09, 2024 to Oct 22, 2024
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00
Section Notes

IMPORTANT COURSE INFORMATION

This course includes a year of free access to Symposium! These events feature various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing leadership topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

Type
2 week
Dates
Dec 04, 2024 to Dec 17, 2024
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00
Section Notes

IMPORTANT COURSE INFORMATION

This course includes a year of free access to Symposium! These events feature various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing leadership topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.

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