SLNIP001 - Biotech and Pharmaceutical Management Program

Course Description

Cornell University invites professionals from the biotech and pharmaceutical industries to join industry experts, policy makers, and thought leaders for an immersive experience at the Cornell Tech campus in New York City.

Over the course of two days, you will have the opportunity to hear from Cornell faculty conducting leading-edge research in areas ranging from technology’s expanding role in improving health equity to exploring the health insurer perspective on pharmaceuticals. Small panel discussions will provide an opportunity to address today’s most urgent industry topics.

This unique program is a great way to broaden your understanding of biotech and pharmaceutical trends and the impact of policy changes, market forces, and capital availability, as well as stakeholder perspectives and incentives. You’ll come away with real-world insights from a variety of perspectives that can help shape your strategy in this sector.

SCHEDULE

• Thursday, September 28, 2023
  • 5:00pm - 7:00pm
    • Check-in at Graduate Hotel
  • 8:00pm
    • Evening networking event
• Friday, September 29, 2023
  • 8:00am
    • Breakfast at the Verizon Executive Education Center
  • 9:00am - 5:00pm
    • Emerging and Disruptive Trends in Biopharma
    • Digital Therapeutics
    • DE&I in the Biopharmaceutical Industry
  • Lunch and Breaks at the Verizon Executive Education Center
  • 6:00pm - 9:30pm
    • Cocktails and networking
• Saturday, September 30, 2023
  • 8:00am
    • Breakfast at the Verizon Executive Education Center
  • 9:00am - 5:00 pm
    • Scientific Innovation
    • Value and Access: Payer Perspective in the U.S. and Internationally
    • Biopharmaceutical Policy Perspective
  • Lunch and breaks at the Verizon Executive Education Center

Benefits to the Learner

• Understand the research and development process for a drug, including how a company makes key drug development decisions
• Articulate the scientific steps needed to get a drug approved by the FDA
• Describe the key patents on a drug, when they were filed, and how the timing affects market exclusivity
• Conduct competitive research in a given drug class or disease area
• Anticipate the pros and cons of a merger, acquisition, or alliance opportunity based on empirical research
• Articulate and critique the market strategy for a given drug class or disease area
• Describe how the science, R&D, and patent decisions affect the drug’s performance over its life cycle in an uncertain environment
• Evaluate the lifecycle management strategy for a branded firm to maximize its market exclusivity and a strategy for a generic or biosimilar firm to enter the market expeditiously
• Describe how biotech and pharma firms set prices and negotiate with health insurers
• Describe how firms decide whether to develop a drug independently or codevelop with another firm and how that decision affects the financial outlook of a company
• Articulate how the optimal marketing strategy for a drug differs based on the three key decisions made early in its development cycle and on the drug’s performance in clinical trials

Target Audience

• Pharmaceutical professionals involved in marketing, sales, medical affairs, managed markets, manufacturing, or distribution
• Biotechnology professionals
• Health insurance professionals
• Anyone looking to understand business, economic and policy issues affecting biopharmaceutical organizations
• Entry to mid-level pharmaceutical professionals responsible for or looking to move into drug development and discovery
• Pharmaceutical professionals involved in marketing, branding, sales, and business development
• Pharmaceutical professionals involved in medical affairs, managed markets, manufacturing, or distribution
• Health insurance professionals
• Appropriate for domestic and international audiences
• Graduate and undergraduate students in biotech or healthcare-related studies

Applies Towards the Following Certificates

• Biotech and Pharmaceutical Management : Core Course
• Biotech and Pharmaceutical Management : Core Courses