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Course Description

An increasingly complex global business environment requires general managers to think strategically to make smarter business decisions. This program offers participants innovative, practical, and profitable solutions for dealing with global trends in order to improve revenue, profit, and customer loyalty. Through presentations, discussions, case studies, and real-life examples, you’ll explore the latest practical and fast-paced lessons in the application of strategic thinking to challenges and opportunities facing the hospitality industry. “Best in the business” (and some worst!) case studies and examples will be drawn from businesses worldwide. At the end of this program, you can expect to take away ideas for implementation in your own business.

PROGRAM SCHEDULE

Session 1:

  • The Big Picture: Explore the key trends affecting hospitality and leverage them into better business practices
  • Monday, October 7, 2024: 10am - 1pm (ET)

Session 2:

  • Analysis and Application: Identify the most important trends for you and define action steps to test on your organization
  • Wednesday, October 9, 2024: 10am - 1pm (ET)

Session 3:

  • Presentations, Discussion, and a Plan of Action (Part I): Present your action plan and discuss actionable business ideas
  • Monday, October 28, 2024: 10am - 1pm (ET)

Session 4:

  • Presentations, Discussion, and a Plan of Action (Part II): Present your action plan and discuss actionable business ideas
  • Wednesday, October 30, 2024: 10am - 1pm (ET)

Faculty Author

Chekitan Dev

Benefits to the Learner

  • Identify the key challenges and opportunities facing hospitality businesses today, including the current and future challenges created by COVID-19
  • Discuss and learn from best-practice examples of successful companies
  • Apply new ideas, concepts, and principles to your hotel to develop innovative, practical, profitable, and actionable strategies

Target Audience

  • General managers overseeing full-service hotels
  • Senior hospitality professionals such as managing directors, assistant general managers, executive assistant managers, and operations directors
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Type
Live Event
Dates
Oct 09, 2024 to Oct 30, 2024
Total Number of Hours
12.0
Course Fee(s)
Standard Price $2,000.00
Section Notes

IMPORTANT COURSE INFORMATION

Your LIVE virtual sessions will take place on the following days and times:

  • Mon, October 7, 2024, 10:00 am - 1:00 pm ET

  • Wed, October 9, 2024, 10:00 am - 1:00 pm ET

  • Mon, October 28, 2024, 10:00 am - 1:00 pm ET

  • Wed, October 30, 2024, 10:00 am - 1:00 pm ET

Attendance at every live virtual session is required for successful completion of the course.

If your professor assigns any pre-course materials (readings, cases), you will be notified 2 weeks in advance with instructions on how to complete.

Your program manager is Monika Crosby, and if you have any questions about your course, or access logistics, she can be reached via email at mlc258@cornell.edu

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