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Course Description

Creating a guest experience that’s memorable — and profitable — requires more than great personal service. Experience design involves a systematic approach to customer analysis, brand management, design thinking, and process control to align the service offer with guests’ underlying needs and wants. In this on-campus course at the Cornell Nolan School of Hotel Administration in Ithaca, NY, you will use a product-as-experience model to highlight services marketing strategies and practical tactics to create and manage customizable guest experiences. You will discover best practices in service experience management across hospitality and related service sectors, and you will engage with a global cohort of service professionals in experiential exercises that hone your ability to apply the latest management practices for service excellence.

Faculty Author

Rob Kwortnik

Benefits to the Learner

  • Apply an experiential design model for services to your organization
  • Explore the role of the brand in guiding, customizing, and marketing the guest experience
  • Collaborate with your peers to examine best practices in service experience design as well as to diagnose ineffective service offerings
  • Examine the role of digital marketing, website marketing, and social media marketing as extensions of the guest experience
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Type
On Campus
Days
M, T, W
Time
8:30AM to 5:00PM
Dates
Jun 10, 2024 to Jun 12, 2024
Schedule and Location
Total Number of Hours
25.5
Location
  • Ithaca Campus
Course Fee(s)
Standard Price $3,699.00
Section Notes

IMPORTANT PROGRAM  INFORMATION

  • Please note that while the on-campus experience will begin on June 10, 2024, access to your pre-program assignments will begin on May 27, 2024. We will notify you via email when it’s time to begin the pre-work.

  • Your on-campus experience will take place at Cornell University in Ithaca, NY, USA, beginning June 10, 2024, at 7:30am with registration and a continental breakfast in the Beck Center of the Cornell Nolan School of Hotel Administration. The formal program will be held June 10-12, ending at 5:00pm on June 12. Please do not make plans to depart before 5:00pm on June 12, as you will not earn your Cornell certificate if you leave early.

  • Cheryl Cox, Executive Education Program Manager, will be your PDP contact moving forward. If you have questions that cannot be answered on the FAQ page, please feel free to reach out to Cheryl at cac363@cornell.edu. 
  • A reception with drinks and appetizers will be held Monday evening, June 10, starting at 5:00pm. 
  • Continental breakfast and buffet lunches are provided daily. You will be responsible for your own dinners. 
  • Business-casual attire is appropriate throughout the program. 
  • Please note that your course materials will be available digitally. You will need to bring a laptop or tablet with you to campus to access these materials during class. Access via mobile phone is not possible. 
  • You are responsible for arranging for your own travel to Cornell and your own accommodations; please see our FAQ page for useful information. If you require a travel visa to attend the program, please email Cheryl as soon as possible. If you are unsure whether you will need a travel visa, please visit the U.S. Department of Homeland Security Website for more information. 
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