Course Description

An increasingly complex global business environment requires general managers to think strategically to make smarter business decisions. This program offers participants innovative, practical, and profitable solutions for dealing with global trends in order to improve revenue, profit, and customer loyalty. Through presentations, discussions, case studies, and real-life examples, you’ll explore the latest practical and fast-paced lessons in the application of strategic thinking to challenges and opportunities facing the hospitality industry. “Best in the business” (and some worst!) case studies and examples will be drawn from businesses worldwide. At the end of this program, you can expect to take away ideas for implementation in your own business.


Session 1:

  • The Big Picture: Explore the key trends affecting hospitality and leverage them into better business practices
  • Wednesday, November 9, 2022: 10am - 1pm (ET)

Session 2:

  • Analysis and Application: Identify the most important trends for you and define action steps to test on your organization
  • Wednesday, November 16, 2022: 10am - 1pm (ET)

Session 3:

  • Presentations, Discussion, and a Plan of Action (Part I): Present your action plan and discuss actionable business ideas
  • Wednesday, November 23, 2022: 10am - 1pm (ET)

Session 4:

  • Presentations, Discussion, and a Plan of Action (Part II): Present your action plan and discuss actionable business ideas
  • Wednesday, November 30, 2022: 10am - 1pm (ET)

Faculty Author

Chekitan Dev

Benefits to the Learner

  • Identify the key challenges and opportunities facing hospitality businesses today, including the current and future challenges created by COVID-19
  • Discuss and learn from best-practice examples of successful companies
  • Apply new ideas, concepts, and principles to your hotel to develop innovative, practical, profitable, and actionable strategies

Target Audience

  • General managers overseeing full-service hotels
  • Senior hospitality professionals such as managing directors, assistant general managers, executive assistant managers, and operations directors

Applies Towards the Following Certificates

Cornell School of Hotel Administration
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