Course Description

Good strategy creation and execution are the key ingredients in a hotel’s recipe for success. This mini-program focuses on how GMs can formulate strategies to guide their hotels in creating a sustainable competitive advantage. The goal is to develop a mastery of the analytical tools to evaluate your hotel’s competencies and the factors critical to its success as compared to your competitors. We will explore how to examine trends in the competitive landscape, develop a clear and compelling strategic direction, and establish strategic priorities. Our emphasis will be on building strategic thinking, formulating strategies, stakeholder analysis, performance measurement, and developing a viable strategic implementation plan. We will rely on case analyses as well as a toolkit of analytic mechanisms to evaluate your own hotel.


Session 1:

  • The Strategic Management Process and Strategic Thinking Tools
  • Friday, October 7, 2022: 10am - 1pm (ET)

Session 2:

  • Analysis of the Industry, Key Environmental Trends, and Organizational Competencies
  • Friday, October 14, 2022: 10am - 1pm (ET)

Session 3:

  • Direction Setting and the Key Elements of Formulating Business-Level Strategies, Operational Objectives, and Priority Analysis
  • Friday, October 21, 2022: 10am - 1pm (ET)

Session 4:

  • Putting Strategy Into Action: Accountability and Empowering Execution, Fixing Broken Processes, and Reviewing Performance
  • Friday, October 28, 2022: 10am - 1pm (ET)

Faculty Author

Cathy A. Enz

Benefits to the Learner

  • Examine key strategic management concepts and ideas
  • Apply analytical tools to your own hotel to refine your strategic direction and competitive positioning
  • Work in teams to discuss and analyze hotel case studies to solve strategic problems

Target Audience

  • General managers overseeing full-service hotels
  • Senior hospitality professionals such as managing directors, assistant general managers, executive assistant managers, and operations directors

Applies Towards the Following Certificates

Cornell School of Hotel Administration
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