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Course Description

In this course, you will distinguish between the various components of a service culture and assess your current service environment. Using a case-based approach, this course will illustrate the importance of developing a strong service culture. You will reaffirm the importance of communicating a clear vision to both internal and external customers and share vision statements for your ideal service culture that reflect your organization’s key values. Finally, you will identify workplace challenges and formulate an action plan to close gaps between specific components of your current and ideal service cultures.

Faculty Author

Judi Brownell, Professor of Organizational Communication

Benefits to the Learner

  • Define service culture and identify the strategies used by culture leaders
  • Define the characteristics and expectations of your target market that enable you to focus on activities that will delight customers
  • Describe an ideal service culture for this market
  • Assess the effectiveness of each component of your service culture so that you can plan for continuous improvement
  • Develop an action plan for enhancing your service culture based on your assessments

Target Audience

  • Any organization looking to provide a consistent high level of customer service
  • Managers and leaders responsible for serving external and internal customers
  • Leaders and team members at financial institutions
  • Hotel and restaurant leaders and team members
  • Healthcare facility leaders and team members
  • Retail leaders and team members
  • Small business leaders

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in
Language of Delivery
English
Type
2 week
Dates
Dec 15, 2021 to Dec 28, 2021
Total Number of Hours
10.0
Course Fee(s)
Standard Price $969.00
Language of Delivery
English
Type
2 week
Dates
Jan 12, 2022 to Jan 25, 2022
Total Number of Hours
10.0
Course Fee(s)
Standard Price $969.00
Language of Delivery
English
Type
2 week
Dates
Feb 09, 2022 to Feb 22, 2022
Total Number of Hours
10.0
Course Fee(s)
Standard Price $969.00
Language of Delivery
English
Type
2 week
Dates
Mar 09, 2022 to Mar 22, 2022
Total Number of Hours
10.0
Course Fee(s)
Standard Price $969.00
Language of Delivery
English
Type
2 week
Dates
Apr 06, 2022 to Apr 19, 2022
Total Number of Hours
10.0
Course Fee(s)
Standard Price $969.00
Language of Delivery
English
Type
2 week
Dates
May 04, 2022 to May 17, 2022
Total Number of Hours
10.0
Course Fee(s)
Standard Price $969.00
Language of Delivery
English
Type
2 week
Dates
Jun 01, 2022 to Jun 14, 2022
Total Number of Hours
10.0
Course Fee(s)
Standard Price $969.00
Language of Delivery
English
Type
2 week
Dates
Jun 29, 2022 to Jul 12, 2022
Total Number of Hours
10.0
Course Fee(s)
Standard Price $969.00
Language of Delivery
English
Type
2 week
Dates
Jul 27, 2022 to Aug 09, 2022
Total Number of Hours
10.0
Course Fee(s)
Standard Price $969.00
Language of Delivery
English
Type
2 week
Dates
Aug 24, 2022 to Sep 06, 2022
Total Number of Hours
10.0
Course Fee(s)
Standard Price $969.00
Language of Delivery
English
Type
2 week
Dates
Sep 21, 2022 to Oct 04, 2022
Total Number of Hours
10.0
Course Fee(s)
Standard Price $969.00
Language of Delivery
English
Type
2 week
Dates
Oct 19, 2022 to Nov 01, 2022
Total Number of Hours
10.0
Course Fee(s)
Standard Price $969.00
Language of Delivery
English
Type
2 week
Dates
Nov 16, 2022 to Nov 29, 2022
Total Number of Hours
10.0
Course Fee(s)
Standard Price $969.00
Language of Delivery
English
Type
2 week
Dates
Dec 14, 2022 to Dec 27, 2022
Total Number of Hours
10.0
Course Fee(s)
Standard Price $969.00
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