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Course Description

To create a more customer-centric organization -- and improve sales, market share, and margins -- you need to know what your customers want. In this course, you'll use the statistical method of conjoint analysis to uncover the product attributes most influential to your customers. By simulating the market, you'll run relevant scenarios to answer questions such as: What would happen if we lowered our price, or offered quality improvements? Which customers should we go after? And, if we give our customers more of one attribute, can we give them less of another?

Faculty Author

Sachin Gupta, PhD

Benefits to the Learner

  • Use the statistical method of conjoint analysis to uncover details about what customers want
  • Run relevant scenarios to answer questions about product attributes and customer preferences that will give you an advantage in the markets you serve

Requirements

Participants must have experience with Microsoft Excel.

Applies Towards the Following Certificates

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Language of Delivery
English
Type
2 week
Dates
Dec 29, 2021 to Jan 11, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Jan 26, 2022 to Feb 08, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Feb 23, 2022 to Mar 08, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Mar 23, 2022 to Apr 05, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Apr 20, 2022 to May 03, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
May 18, 2022 to May 31, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Jun 15, 2022 to Jun 28, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Jul 13, 2022 to Jul 26, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Aug 10, 2022 to Aug 23, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Sep 07, 2022 to Sep 20, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Oct 05, 2022 to Oct 18, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Nov 02, 2022 to Nov 15, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Nov 30, 2022 to Dec 13, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Dec 28, 2022 to Jan 10, 2023
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
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