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Course Description

In this course you will apply the core marketing concepts of segmentation, targeting and positioning to a product or service. You will then explore the strategic role of pricing and methods for influencing buying decisions. You will also address common pricing errors and identify instances of pricing mistakes in the market. At the end of this course you will have developed a strategic approach to making pricing decisions.

Faculty Author

Doug Stayman, Associate Dean for MBA Programs

Benefits to the Learner

  • Apply the concepts of segmentation, targeting, and positioning to a product or service
  • Identify and avoid common strategic pricing mistakes
  • Employ a strategic, proactive approach in pricing decisions

Target Audience

  • Marketing managers
  • Project and product managers
  • Anyone responsible for producing or executing a marketing plan
  • Non-marketing professionals and business leaders looking to develop marketing strategy

Applies Towards the Following Certificates

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Language of Delivery
English
Type
2 week
Dates
Dec 15, 2021 to Dec 28, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Dec 29, 2021 to Jan 11, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Jan 12, 2022 to Jan 25, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Jan 26, 2022 to Feb 08, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Feb 09, 2022 to Feb 22, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Feb 23, 2022 to Mar 08, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Mar 09, 2022 to Mar 22, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Mar 23, 2022 to Apr 05, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Apr 06, 2022 to Apr 19, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Apr 20, 2022 to May 03, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
May 04, 2022 to May 17, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
May 18, 2022 to May 31, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Jun 01, 2022 to Jun 14, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Jun 15, 2022 to Jun 28, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Jun 29, 2022 to Jul 12, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Jul 13, 2022 to Jul 26, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Jul 27, 2022 to Aug 09, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Aug 10, 2022 to Aug 23, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Aug 24, 2022 to Sep 06, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Sep 07, 2022 to Sep 20, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Sep 21, 2022 to Oct 04, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Oct 05, 2022 to Oct 18, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Oct 19, 2022 to Nov 01, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Nov 02, 2022 to Nov 15, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Nov 16, 2022 to Nov 29, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Nov 30, 2022 to Dec 13, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Dec 14, 2022 to Dec 27, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Dec 28, 2022 to Jan 10, 2023
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
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