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To be a true leader in your healthcare organization, you must be able to give informed opinions on strategic investment opportunities. This means you must understand the basics behind capital building projects, new healthcare programs, or any other major initiatives that require critical analysis of investment versus returns, and consideration of funding options.
In this course, Dr. Robert Karpman, a surgeon and entrepreneur, leads you through the processes used in cost-benefit and cost-effectiveness analyses. You will learn about return on investment (ROI), risk, the role of inflation, and how to compare investment opportunities against the returns expected from a simple cash investment.
You will also become well-versed in healthcare marketing, another important form of investment. Included in this course is a five-part course project which will guide you in applying what you learned to your own career. You will also gain a set of tools and resources you can download for future use.
It is recommended to only take this course if you have completed Managing People in a Healthcare Setting and Assessing Your Organization’s Finances or have equivalent experience.
Faculty AuthorDr. Robert Karpman, Director of the Business Minor for Life Science Majors, Dyson School for Applied Economics and Management, Cornell University
Benefits to the Learner
- Use a systematic analysis to assess the impact of proposed purchases or services
- Evaluate investment opportunities by comparing potential returns
- Consider financing options for large capital investments
- Apply the principles of service marketing to healthcare organizations
- Add value to patient and payer relationships through the application of marketing principles
Target AudienceMedical, nursing, and dental professionals involved in delivering clinical care who hold or who aspire to administrative or managerial responsibilities. Students may come from any size practice, and could work in either the for-profit and non-profit sector, primarily in North America.
Applies Towards the Following Certificates
- Healthcare Management : Required Courses