BRKSWK003 - AI for Professional Communication: Build and Broaden Your Influence With Authentic, AI-Powered Storytelling

Course Description

Most professionals struggle to tell stories that genuinely move people to act — and AI tools, used without a strategy, can make that problem worse. This Workshop tackles that tension head on, showing when AI deepens the impact of your storytelling and when it quietly erodes the authenticity your audience needs to trust you.

This Workshop will equip you with proven frameworks for human-centered narrative structure alongside practical AI prompting strategies designed specifically for professional communication. We'll explore how to structure compelling stories for any audience and how to strategically integrate AI into the writing process to attract attention, sustain engagement, and make messages more memorable. Through hands-on exercises, we'll apply these frameworks directly to real workplace scenarios: securing stakeholder buy-in, pitching ideas across organizational levels, and communicating through uncertainty.

You'll leave with specific, ready-to-use AI prompts for transforming your storytelling, a repeatable narrative structure you can apply immediately, and the critical judgment to know when AI enhances your message — as well as when it's better to put it aside.

Strategic storytelling is one of the highest-leverage professional skills, and this Workshop makes it actionable.

To prepare, participants should have access to Anthropic's Claude or another AI tool of their choice. The faculty member will use Claude for demonstrations throughout the session, though participants are welcome to follow along using their preferred AI platform.

Benefits to the Learner

• Structure compelling, audience-specific narratives using proven storytelling frameworks for any professional context
• Apply AI strategically in your story-writing process to attract attention, sustain engagement, and boost memorability
• Use specific, ready-to-deploy AI prompts that immediately elevate the impact of your professional storytelling
• Recognize when AI enhances your narrative and when stepping away protects your authenticity and audience trust

Target Audience

• Marketers responsible for campaign messaging and audience engagement
• Communications professionals overseeing brand narrative and organizational storytelling
• Corporate communications or investor relations professionals who craft high-stakes leadership and investor messaging
• PR and agency professionals managing multiple client narratives under tight deadlines
• Business leaders expected to pitch ideas and secure stakeholder buy-in
• Scientists, engineers, and other technical professionals who need to make their complex work understandable and engaging to get buy-in and funding from decision makers