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Course Description

AI is transforming not only how work gets done but also how teams are structured, roles are defined, and decisions are made. Navigating this shift successfully demands more than the right tools; it calls for thoughtful leadership, clear boundaries between human judgment and automation, and team designs resilient enough to absorb constant disruption without breaking.

In this course, you will examine how AI reshapes marketing teams through frameworks such as the four core marketing functions, AI delegation models, and multi‑agent systems. You’ll explore how to redesign roles, reduce friction, manage coordination costs, delegate effectively to people and AI, and apply ethical guardrails to automation. The course also introduces practical models for diagnosing disruption, addressing cascade effects, and building adaptable structures that balance speed, trust, and accountability.

By the end of the course, you will have the ability to design AI‑enabled marketing organizations that amplify human strengths, neutralize weaknesses, and remain resilient in the face of ongoing change. You’ll leave with leadership frameworks for AI delegation, team design, ethical decision making, and disruption readiness, equipping you to lead confidently without additional software, purchased materials, or technical implementation requirements.

Faculty Author

Clarence Lee

Benefits to the Learner

  • Analyze common marketing goals to determine the core functions necessary for success
  • Differentiate between tasks best suited for human team members versus AI agents within a marketing strategy
  • Construct a tailored marketing team blueprint aligning people, tools, and goals for maximum effectiveness
  • Evaluate the effectiveness of the proposed team structure by testing and refining the blueprint using AI feedback and critique

Target Audience

  • Marketing managers
  • Performance marketers
  • Content marketers
  • Marketing automation specialists
  • Product managers
  • Marketing data analysts
  • Brand managers
  • CMOs
  • Entrepreneurs

Applies Towards the Following Certificates

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Type
3 week
Dates
Sep 30, 2026 to Oct 20, 2026
Total Number of Hours
15.0
Course Fee(s)
Standard Price $1,380.00
Section Notes

IMPORTANT COURSE INFORMATION

  • This certificate includes two years of free access to both AI Symposium and Marketing Symposium! These events feature live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
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