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Course Description

Experience Level: Skill Building

Sales teams are under pressure to deliver more with less, yet most AI adoption stalls at generic chatbot experiments that never impact the pipeline. When AI remains a "desk toy" rather than an integrated tool, it creates a gap between high-level hype and actual revenue results.

This Workshop provides sales professionals with the technical perspective to turn LLMs into high-performance pipeline drivers. We will move beyond basic prompting to build usable, real-time sales tools. Together, we’ll map and diagnose your specific sales process to identify where AI should replace, augment, or enable entirely new capabilities.

We will bridge the gap between generic outreach and genuine connection by building a reusable lead-scoring guide and testing it against your actual prospects. Using your own LinkedIn connection data, we’ll apply context-rich frameworks that transform automated output into personalized engagement. Participants leave with a structured sales process map, a functional lead-scoring prompt, and a refined outreach strategy grounded in their real professional network.

Benefits to the Learner

  • Diagnose your current sales process to classify every step as an AI-replaced, augmented, or enabled capability
  • Build a reusable lead-scoring guide that translates ideal customer profiles into structured, repeatable AI-assisted qualification
  • Apply a three-stage prompting method to evolve generic AI output into context-rich, framework-driven personalized outreach
  • Construct an integrated sales workflow that connects LinkedIn data to measurable pipeline acceleration and higher conversion
  • Implement a practical "AI-first" sales blueprint to dramatically improve outreach quality and team efficiency at scale

Target Audience

  • Senior sales executives scaling pipelines with limited headcount
  • Sales operations managers accountable for technical CRM and AI integrations
  • Account directors needing hyperpersonalized outreach at scale
  • Growth marketing leads bridging the gap between leads and revenue
  • Enablement directors training teams on practical, non-generic AI workflows
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Type
Workshop
Dates
Mar 04, 2026 to Mar 26, 2026
Total Number of Hours
3.0
Course Fee(s)
Standard Price $449.00
Section Notes
IMPORTANT WORKSHOP INFORMATION

We’re excited to have you join us. Your Workshop, “Augmenting Your Sales AI Playbook: Hands-On With Frontier LLMs” will begin at 12:00pm ET (https://lms.ecornell.com/courses/1916800) on March 26, 2026. On March 26, please log in to your Workshop by 11:55am ET and click on the “Join Session” button. You will be connected to the live Zoom meeting and will meet your professor and fellow Workshop participants.
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