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Course Description

In today's world, data fills every corner — from business to science to our daily lives. Yet large swathes of data aren't practical or parseable for humans when presented in their native formats; we rely on faster and more intuitive ways of digesting complex data. One of these methods is data visualization, or the graphical representation of data in the form of charts, graphs, and diagrams. In this course, you will encounter myriad ways to visualize data and provide your audience with a clear understanding of the data's contents.

You will explore the fundamental principles of data visualization through the lens of data types, audience analysis, and communication effectiveness. You’ll categorize data and select compelling visualization methods while considering your intended audience and message objectives. You’ll also gain insight into the strategic implementation of data visualization, including determining when visualization enhances communication and when alternative approaches might be more effective.

Faculty Author

Eric Lewis

Benefits to the Learner

  • Analyze bar chart and plot applications based on data type, intended message, and audience needs
  • Evaluate how design elements such as color, labels, and annotations support basic data visualizations
  • Compare the roles of geographic, tree, and heat map visualizations in conveying spatial relationships and data intensity patterns
  • Analyze the application of mapping visualizations based on data type and audience needs
  • Identify best application and design practices for advanced visualization types — such as Sankey diagrams, lollipop charts, and radial diagrams — while considering basic principles of data complexity and audience comprehension

Target Audience

  • Business leaders
  • Marketing managers
  • Brand and product managers
  • Accountants and auditors
  • Digital marketers
  • Data scientists and analysts
  • Consultants
  • Entrepreneurs

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in
Type
2 week
Dates
Jan 07, 2026 to Jan 20, 2026
Total Number of Hours
14.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Mar 04, 2026 to Mar 17, 2026
Total Number of Hours
14.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Apr 29, 2026 to May 12, 2026
Total Number of Hours
14.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Jun 24, 2026 to Jul 07, 2026
Total Number of Hours
14.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Aug 19, 2026 to Sep 01, 2026
Total Number of Hours
14.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Oct 14, 2026 to Oct 27, 2026
Total Number of Hours
14.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Dec 09, 2026 to Dec 22, 2026
Total Number of Hours
14.0
Course Fee(s)
Regular Price $999.00
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