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Course Description

In this course, you will explore the intricate relationship between the product manager, the product, and the customer. You’ll begin by examining the foundational aspects of product management, including the nature of products, the skills required for effective management, and the common causes of product failures. You’ll also gain insights into the product management process, learning to differentiate your role as a product manager from the tasks involved in managing products.

Through the course materials and activities, you will engage with the CORE approach and the Analytical Pyramid, essential tools for classifying ideation skills and navigating the product management journey. You’ll then delve into the product development process, exploring its cyclical nature and the distinction between managing and executing tasks. You’ll practice identifying management-specific responsibilities and discover how to optimize product design using techniques like Kansei engineering.

Finally, you will gain hands-on experience using Python for data manipulation and A/B testing. You’ll discover how to measure customer preferences, leverage data to guide marketing strategies, and develop a deeper understanding of customer perspectives. This practical experience will prepare you to manage the product life cycle effectively and drive success in the market.

Faculty Author

Dirk Swart

Benefits to the Learner

  • Explore the foundational aspects of product management that lead to success
  • Differentiate your role from what you are managing
  • Leverage data for decision making
  • Understand the product development process
  • Employ creative tools to navigate new product development

Target Audience

  • Product managers and aspiring product managers
  • Tech leaders
  • Product developers
  • Entrepreneurs
  • Software engineers
  • Product experience and marketing managers
  • Project managers

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in
Type
2 week
Dates
Jul 02, 2025 to Jul 15, 2025
Total Number of Hours
14.0
Course Fee(s)
Standard Price $999.00
Type
2 week
Dates
Sep 24, 2025 to Oct 07, 2025
Total Number of Hours
14.0
Course Fee(s)
Standard Price $999.00
Type
2 week
Dates
Dec 17, 2025 to Dec 30, 2025
Total Number of Hours
14.0
Course Fee(s)
Standard Price $999.00
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