SHA881 - Leveraging Predictive AI in Hospitality

Course Description

As a hospitality professional, it's essential to quickly understand how AI can enhance your daily operations as well as improve both customer and employee experiences. This process begins with establishing a foundation in predictive analytics and machine learning, which utilizes historical data to forecast, make recommendations, and support decision making. Understanding these practices is crucial for staying competitive and responsive in a rapidly evolving industry landscape.

Throughout this course, you will delve into how AI is transforming the hospitality sector, exploring both the opportunities and challenges it presents. A focus will be placed on how machine learning can be leveraged to optimize customer experiences and enhance employee performance and operational efficiency. You will apply predictive analytic models to evaluate and optimize analytical processes, analyze qualitative and quantitative data to make informed predictions, and evaluate correlations among variables. You’ll also select suitable predictive models, assess their performance, and refine these models to more accurately forecast market demands and business outcomes while identifying data biases and their potential impact on model limitations.

By the end of this course, you'll have explored, practiced, and evaluated various methods of integrating machine learning and predictive analytics into your organization. These skills will assist in streamlining business activities, supporting organizational goals, and allowing employees to focus more on enriching the customer experience. Although the course includes numerous AI use cases, they are intended as foundational learning; you are encouraged to build upon these models and apply your skills to effectively address data-driven challenges as they arise in your professional environment.

Note: Coursework will require access to Microsoft Excel, a free trial version of BigML, and free versions of ChatGPT, Zapier, and Botster.

Faculty Author

Benefits to the Learner

• Analyze potential bias in employee data based on education, gender, experience, and salary
• Predict the probability of customer cancellation
• Create marketing and communication opportunities by grouping customer, financial, employee, and resource data into clusters

Target Audience

• Mid- and senior-level hospitality professionals
• Marketing and sales directors in hospitality
• HR directors for hospitality organizations
• Business analysts
• Hotel general managers
• Housekeeping directors

Applies Towards the Following Certificates

• AI in Hospitality : Required Courses