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Course Description

Offering a compelling omnichannel experience is essential in today’s hyper competitive, rapidly evolving retail and consumer goods market. The key to unlocking the future of retail requires offline-online innovation that allows consumers to buy anywhere they shop.

Cornell University has joined forces with industry executives and visionaries from across the globe to create a new Omnichannel Leadership Program designed to help you build a high-performing customer journey. In this immersive 5-day program at Cornell Tech, industry thought leaders and researchers will come together to share best practices for optimizing the customer experience, addressing topics such as: prioritizing the customer, operations and execution, technology, data analytics, ESG, stakeholder management, and change management.

Coming out of the Omnichannel Leadership Program, your leaders will have a fresh perspective on customer needs and the strategic capabilities to accelerate the transformation of your organization for the future of omnichannel.

*If it is not possible to travel to the program location due to COVID-19 restrictions, you will have the option to transfer to a future date or receive a refund for your registration.

Faculty Author

Daniel Williams Hooker

Benefits to the Learner

  • Level up your entire organization
  • Learn from top professors and leading industry experts
  • Build your network
  • Change your perspective
  • Leave with a plan

Target Audience

  • Leaders in omnichannel organizations, Consumer Packaged Goods (CPG) or Fast-Moving Consumer Goods (FMCG) companies
  • Food Retail & Foodservice leaders
  • Transportation and Logistics leaders
  • Sales, Marketing and Merchandising leaders
  • General managers

Applies Towards the Following Certificates

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Cornell SC Johnson College of Business
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