Loading...

Course Description

While you may have deep expertise in your initiative, effectively translating technical knowledge into impactful oral communications remains a key challenge for public leaders. This course will help you craft and deliver powerful spoken content that builds influence and amplifies your media presence.

You will adopt three essential mindsets to transform ordinary communications into compelling stories: connecting before you communicate, defining your 10% takeaway, and harnessing energy to drive engagement. By incorporating strategic storytelling and rhetorical techniques, you’ll create emotional connections that go beyond data points, enabling audiences to visualize your message and driving lasting impact.

You will also refine your delivery system by writing specifically for the spoken word and mastering techniques for movement, voice modulation, and physical presence. These skills will empower you to command attention and deliver presentations that move audiences from attention to retention and, ultimately, to action.

You are required to have completed the following courses or have equivalent experience before taking this course:

  • Strategic Media Relations for Public Leaders
  • Persuasive Writing for Public Impact

Faculty Author

Mark Bayer

Benefits to the Learner

  • Create and present a persuasive speech for media impact
  • Perfect the delivery of your persuasive presentation

Target Audience

  • Advocacy, nonprofit, and government leaders and professionals
  • Executives and business leaders in industries heavily influenced by public policy
  • Civil servants and elected and appointed officials at the local, state, and federal levels
  • Political candidates for elected office
  • Legislative aides
  • Political candidate recruitment organizations
  • Scientists and engineers at the management and executive levels
  • Consultants
  • Anyone interested in transitioning in their career in PR or a related function

Applies Towards the Following Certificates

Loading...
Enroll Now - Select a section to enroll in
Type
2 week
Dates
Jul 09, 2025 to Jul 22, 2025
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Oct 01, 2025 to Oct 14, 2025
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Dec 24, 2025 to Jan 06, 2026
Course Fee(s)
Regular Price $999.00
Required fields are indicated by .