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Course Description

Today’s hospitality leaders face the challenge of constantly enhancing and optimizing their business processes while relying on the most up-to-date information. Yet valuable data about your organization is not confined to in-house systems; it is extensively distributed online. From desktop customer databases and property and reservation management systems to customer reviews, inquiries, market trends, and popular searches, data is omnipresent. The process of collecting, connecting, categorizing, and analyzing this data can be time consuming, potentially hindering business objectives as individuals struggle to keep pace. Fortunately, many of these tasks can be automated, allowing firms to react swiftly so that they can concentrate on doing what they do best: delivering exceptional service to their customers and clients.

In this course, you will explore various forms of automation tailored for the hospitality industry. You’ll set up alerts for new reviews and automatically forward key insights via SMS or email to relevant stakeholders. You’ll leverage generative AI (GenAI) tools to craft responses to reviews, which can be posted online or shared with team members for approval. You’ll also gain hands-on experience scraping reviews using specialized tools and building custom solutions through robotic process automation. Additionally, you’ll automate sentiment analysis of reviews using GenAI, enabling deeper insights into customer feedback.

A key highlight of the course is creating and deploying your own virtual assistant powered by GenAI. This assistant can be trained on company-specific data to handle customer inquiries or support employee training. You’ll also discover how to automate data entry and extraction from legacy desktop applications, enabling seamless integration between disconnected systems. This comprehensive approach will equip you with the skills to harness AI and automation for greater efficiency and improved guest experiences.

Note: In this course, access to a PC with Microsoft Excel and Microsoft Power Automate is highly encouraged for students to maximize their learning experience, though it is not required. Microsoft Power Automate is not available for Mac users. Coursework will require access to Microsoft Excel, a free trial version of BigML, and free versions of ChatGPT, Zapier, and Botster.

You are required to have completed the following courses or have equivalent experience before taking this course:

  • Leveraging Predictive AI in Hospitality
  • Applying Generative AI in Hospitality

Faculty Author

Chris Anderson

Benefits to the Learner

  • Set up alerts for new reviews and automatically forward key insights to relevant stakeholders
  • Leverage generative AI (GenAI) tools to craft responses to reviews
  • Scrape customer reviews using specialized tools and build custom solutions through robotic process automation
  • Create and deploy a virtual assistant powered by GenAI

Target Audience

  • Mid- and senior-level hospitality professionals
  • Marketing and sales directors in hospitality
  • HR directors for hospitality organizations
  • Business analysts
  • Hotel general managers
  • Housekeeping directors

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in
Type
3 week
Dates
May 14, 2025 to Jun 03, 2025
Total Number of Hours
15.0
Course Fee(s)
Standard Price $1,399.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Coursework will require access to Microsoft Excel, a free trial version of BigML, and free versions of ChatGPT, Zapier, and Botster. Additionally, for this course, Streamlining Hospitality With Automation, access to a PC with Microsoft Excel and Microsoft Power Automate is highly encouraged to maximize the learning experience, though it is not required. Microsoft Power Automate is not available for Mac users.
  • This program includes a year of free access to both the Hospitality Symposium and the AI Symposium! Symposium features various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing topics with your peers.Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Type
3 week
Dates
Jul 23, 2025 to Aug 12, 2025
Total Number of Hours
15.0
Course Fee(s)
Standard Price $1,399.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Coursework will require access to Microsoft Excel, a free trial version of BigML, and free versions of ChatGPT, Zapier, and Botster. Additionally, for this course, Streamlining Hospitality With Automation, access to a PC with Microsoft Excel and Microsoft Power Automate is highly encouraged to maximize the learning experience, though it is not required. Microsoft Power Automate is not available for Mac users.
  • This program includes a year of free access to both the Hospitality Symposium and the AI Symposium! Symposium features various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing topics with your peers.Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Type
3 week
Dates
Sep 17, 2025 to Oct 07, 2025
Total Number of Hours
15.0
Course Fee(s)
Standard Price $1,399.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Coursework will require access to Microsoft Excel, a free trial version of BigML, and free versions of ChatGPT, Zapier, and Botster. Additionally, for this course, Streamlining Hospitality With Automation, access to a PC with Microsoft Excel and Microsoft Power Automate is highly encouraged to maximize the learning experience, though it is not required. Microsoft Power Automate is not available for Mac users.
  • This program includes a year of free access to both the Hospitality Symposium and the AI Symposium! Symposium features various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing topics with your peers.Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Type
3 week
Dates
Nov 12, 2025 to Dec 02, 2025
Total Number of Hours
15.0
Course Fee(s)
Standard Price $1,399.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Coursework will require access to Microsoft Excel, a free trial version of BigML, and free versions of ChatGPT, Zapier, and Botster. Additionally, for this course, Streamlining Hospitality With Automation, access to a PC with Microsoft Excel and Microsoft Power Automate is highly encouraged to maximize the learning experience, though it is not required. Microsoft Power Automate is not available for Mac users.
  • This program includes a year of free access to both the Hospitality Symposium and the AI Symposium! Symposium features various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing topics with your peers.Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
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